Facebook Pixel – how to create one and add it to your website

Facebook Pixel, it sounds so mysterious doesn’t it? No matter what website platform you’re on, you are able to add a Facebook Pixel to your website to accurately track who’s been on your website and gather information about them. Facebook does this using a little tool called a Pixel. It’s basically a piece of code that allows Facebook to track information about the people who visit your website.  This is a really helpful tool that allows you to learn more about the people visiting your website and even re-target these people with Facebook ads. You can also use your Facebook Pixel when set up correctly to track conversions, sales and page visits.

If you’re reading this blog today, then I’m guessing you are hoping to get yourself set up to be able to track your website visitors using your own Facebook Pixel and learn as much as you can about them so that you can start to create some targeted and effective Facebook Ad Campaigns using your Facebook Pixel. Am I right?

Well you’re in the right spot! In this blog article I’m going to walk you through how to create and add a Facebook pixel to your website so you can start tracking your website visitors so you can use this data to create targeted ad campaigns that will be all kinds of awesome.

So how do you do all this?

Setting up your Facebook Pixel is pretty easy and doesn’t take long.  To make it easy, I’ve included some information below for both WordPress and Squarespace website users below. But first, you need to create your Facebook Pixel.  it’s really simple and an easy process, Facebook has a really great step by step process and instructions, so instead of walking you through the process, here is the link to the instructions on Facebook which are super simple to follow: Click here.

A word of warning. You can only create one Facebook Pixel per Ads Manager Account. So if you use your Facebook Ads Manager for multiple websites, the one Pixel will be used for all websites, so name it something relevant to your Ads Manager account, not a particular website.

You will need to have created your Facebook Pixel before moving on to the next section on this blog which is about how-to ad this Pixel code to your website…

It’s okay, I’ll wait…

How’d you go?

If you need assistance in creating your Facebook Pixel and adding the code to your website, I am able to help – shoot me an email and I can quote you on the cost of setting up your Facebook Pixel in a bundle with Google analytics – kristen@simplifyadmin.com.au

Instructions on how to add your Facebook Pixel onto your WordPress website:

WordPress makes it really easy to integrate your website with your Facebook pixel, plus the good plugins out there will actually add all of the event codes as well so once you install the plug in and add the code, your set up is pretty much all done.

There are a variety of plug ins that will work, however I would suggest the following plug ins, depending on your website:

If you have a Woocommerce site and sell products

then the woocommerce plugin is for you! – you can add a Facebook Pixel integration to your woocommerce plug in which also allows you to sync your items for sale on your Facebook page.  It’s super simple and once the plugin is installed, it provides a helpful step by step setup process. You will need to create your Facebook Pixel before you get started. Here is a link to download the Facebook for Woocommerce plugin for free: https://woocommerce.com/products/facebook/

If you do not use Woocommerce –

Don’t use woocommerce? That’s totally okay too and there are a heap of apps that will allow you to add your Facebook Pixel to your WordPress site. There’s so many it’s actually dam near impossible to pick. So, my suggestion is to use a plugin called “Pixel Your Site” it makes the whole process easy and does all the work for you. Here’s a link to the plugin – https://wordpress.org/plugins/pixelyoursite/

Instructions on how to add your Facebook Pixel onto your Squarespace website:

I could give you a list of instructions on how to do this, but I’m a big believer in not re-creating the wheel. So here is a link to Facebooks very easy to follow step by step instructions on how to set up your Facebook Pixel on your Squarespace website.  https://www.facebook.com/business/help/2055795004658619

Now I’ll be honest, Squarespace can be a major pain when it comes to setting up events and tracking events, so if you are having trouble, I would suggest contacting your website developer or Squarespace themselves.

And that’s a wrap!

I hope you’ve found this blog post helpful!  I’d love to hear your thoughts or questions on all of the above – feel free to leave a comment below or send me an email to chat about Facebook Pixels and any questions you may have.


If you would like assistance on setting up your Facebook Pixel, your Google Analytics or both, I am now offering this as a service, so please reach out to me by sending an email through – kristen@simplifyadmin.com.au as I’d love to make sure your nailing your analytics and data collection so that when you’re ready to head out and create some Facebook or Instagram ads, you’ve got the tools and the data to target your audience and ideal clients.


Facebook Pixel

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