How to Tutorial, Vlog

How to use YouTube to create Closed Captions for your videos

Ever wonder how to create the SRT file that Facebook asks you for if you want to display closed captions on your videos?

Well did you know that YouTube auto generates closed captions for you when you upload your video content? And did you know that you can download the same closed captions into a SRT file to use on Facebook and other mediums where you’re displaying your video?

Yes you can! Watch the below video to see how to use the auto generated closed captions in YouTube to create your SRT file for Facebook.

How to Tutorial, Vlog

How to make the background of an image transparent using Powerpoint

If you want to know how to make the background of an image transparent then watch this short tutorial on how to do it, it’s SO SIMPLE!

Let me know what you think, I’d love your feedback on this tutorial!

Blog, How to Tutorial

Top Tips for Advertising on Facebook

The most common issue for most businesses who dabble in Facebook Advertising is that they don’t get the results they were expecting or don’t know how to accurately track the results of their campaign.

Facebook advertising has been dubbed “the holy grail” of marketing according to a recent article in The Age, however if not used to its full potential, you’re likely to find your advertising a flop, rather than the amazing results you we’re expecting.

So here are my top 7 Tips to help get your Facebook advertising working for you and getting the results, you’d expect from the “holy grail” that is Facebook marketing.

1. Install Facebook Pixel on your website

Facebook’s Pixel tool is an essential part of advertising on Facebook. It allows you to deep dive into the type of people who are visiting your website and purchasing your products. It then allows you to re-target the people who have been on your site and haven’t made a purchase. You can also use your Facebook Pixel to create a lookalike audience based on the people who have visited your website.

2. Get to know your Google Analytics

Now I know what you’re thinking “but we’re talking about advertising on Facebook” but Facebook is only one piece of your marketing funnel. To effectively market to your audience, you need to understand where all your website visitors are coming from and their demographics also.

3. Understand your ideal audience

When you keep your audience in Facebook Advertising broad, you’ll have two possible outcomes: you’ll be less likely to find your tribe, or you’ll find them but it will cost you a lot to do so. The reason for this is that everyone is different, and although your target market may be Women between the ages of 25-45, this is still a really broad category. So, getting to know both your ideal audience and the people who are already visiting your website, is the key to narrowing down on your target market for advertising on Facebook, which will get you better results or a better price.

4. Don’t be afraid to try a few things

Everyone is different and what appeals to one person, may not appeal to others. So, it’s always best to split-test your ads so that you can see what appeals to your audience. You can split test the copy, images etc.

5. Lastly, when you have a campaign running which is generating traffic to your website, make sure you have a re-targeting campaign in place

Why? Because if it’s the first time someone has seen your business, they aren’t likely to purchase from you on the first visit to your website, so having a re-targeting campaign so that they see you again in their news feed, gives them another opportunity to see your business and get to know you before making that purchase.

6. Have goals set up so you can track the effectiveness of your campaign

It’s one thing to have an add that is generating click through’s to your website, but it’s a completely different thing to have an ad that’s also converting into sales. When you set up event tracking, you can effectively track not only the click through’s, but the conversions from your campaigns also. Sometimes an ad with low click through’s might be generating more sales, so it’s always best to monitor both.

7. When in doubt, hire a Facebook Advertising professional

Facebook advertising can be tricky. If you’ve tried the above tricks and just can’t seem to get the results you think you should be, then it might be time to either do a course in Facebook Advertising or hire a Facebook Advertising professional.  For more information about my Facebook Advertising Campaign package which includes a full Audit of your Facebook followers and Google Analytics, click here.

Is there anything you’d add to this list of tips?


Facebook Pixel – how to create one and add it to your website

Facebook Pixel, it sounds so mysterious doesn’t it? No matter what website platform you’re on, you are able to add a Facebook Pixel to your website to accurately track who’s been on your website and gather information about them. Facebook does this using a little tool called a Pixel. It’s basically a piece of code that allows Facebook to track information about the people who visit your website.  This is a really helpful tool that allows you to learn more about the people visiting your website and even re-target these people with Facebook ads. You can also use your Facebook Pixel when set up correctly to track conversions, sales and page visits.

If you’re reading this blog today, then I’m guessing you are hoping to get yourself set up to be able to track your website visitors using your own Facebook Pixel and learn as much as you can about them so that you can start to create some targeted and effective Facebook Ad Campaigns using your Facebook Pixel. Am I right?

Well you’re in the right spot! In this blog article I’m going to walk you through how to create and add a Facebook pixel to your website so you can start tracking your website visitors so you can use this data to create targeted ad campaigns that will be all kinds of awesome.

So how do you do all this?

Setting up your Facebook Pixel is pretty easy and doesn’t take long.  To make it easy, I’ve included some information below for both WordPress and Squarespace website users below. But first, you need to create your Facebook Pixel.  it’s really simple and an easy process, Facebook has a really great step by step process and instructions, so instead of walking you through the process, here is the link to the instructions on Facebook which are super simple to follow: Click here.

A word of warning. You can only create one Facebook Pixel per Ads Manager Account. So if you use your Facebook Ads Manager for multiple websites, the one Pixel will be used for all websites, so name it something relevant to your Ads Manager account, not a particular website.

You will need to have created your Facebook Pixel before moving on to the next section on this blog which is about how-to ad this Pixel code to your website…

It’s okay, I’ll wait…

How’d you go?

If you need assistance in creating your Facebook Pixel and adding the code to your website, I am able to help – shoot me an email and I can quote you on the cost of setting up your Facebook Pixel in a bundle with Google analytics –

Instructions on how to add your Facebook Pixel onto your WordPress website:

WordPress makes it really easy to integrate your website with your Facebook pixel, plus the good plugins out there will actually add all of the event codes as well so once you install the plug in and add the code, your set up is pretty much all done.

There are a variety of plug ins that will work, however I would suggest the following plug ins, depending on your website:

If you have a Woocommerce site and sell products

then the woocommerce plugin is for you! – you can add a Facebook Pixel integration to your woocommerce plug in which also allows you to sync your items for sale on your Facebook page.  It’s super simple and once the plugin is installed, it provides a helpful step by step setup process. You will need to create your Facebook Pixel before you get started. Here is a link to download the Facebook for Woocommerce plugin for free:

If you do not use Woocommerce –

Don’t use woocommerce? That’s totally okay too and there are a heap of apps that will allow you to add your Facebook Pixel to your WordPress site. There’s so many it’s actually dam near impossible to pick. So, my suggestion is to use a plugin called “Pixel Your Site” it makes the whole process easy and does all the work for you. Here’s a link to the plugin –

Instructions on how to add your Facebook Pixel onto your Squarespace website:

I could give you a list of instructions on how to do this, but I’m a big believer in not re-creating the wheel. So here is a link to Facebooks very easy to follow step by step instructions on how to set up your Facebook Pixel on your Squarespace website.

Now I’ll be honest, Squarespace can be a major pain when it comes to setting up events and tracking events, so if you are having trouble, I would suggest contacting your website developer or Squarespace themselves.

And that’s a wrap!

I hope you’ve found this blog post helpful!  I’d love to hear your thoughts or questions on all of the above – feel free to leave a comment below or send me an email to chat about Facebook Pixels and any questions you may have.


If you would like assistance on setting up your Facebook Pixel, your Google Analytics or both, I am now offering this as a service, so please reach out to me by sending an email through – as I’d love to make sure your nailing your analytics and data collection so that when you’re ready to head out and create some Facebook or Instagram ads, you’ve got the tools and the data to target your audience and ideal clients.


Facebook Pixel


How to find a Businesses ABN

So you might be thinking, what a random Blog post topic, but knowing how to find a Businesses ABN is really important.

Why? For a whole lot of reasons!

Maybe your like me and completely forget to ask new clients and therefore need to find it myself, maybe you’ve found someone who is in breach of your IP and need to get in touch. Whatever the reason, here is a few ways to help you find a businesses ABN or business details when all you have is a website address or even just a business name.

When all you have is a website

The website is a registry of all Australian websites.
This will give you a list of the person who registered the website and the ABN associated with the website.

This can be really helpful when you’ve done a search for the business name and are unable to find them.

Use a Business name to search for their ABN

If you have a business name, or even the persons name, you can go to or (I’d suggest checking both) and look up the business name, or the ABN if you’ve done the website search first.

How is all this info available?

All of the information you will find on the above mentioned websites is public information about businesses. Try it on your own business, you will find information available on your business on these websites also.

It’s really important to remember that, if you are collecting this information due to a breach in your IP, for debt collection purposes or other legal matters, it is important to seek Legal advice and lawyers are able to access more information through these searches and others than the public is able to gather.


Happy searching.